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	<title>NutshellMail Blog</title>
	<link>http://blog.nutshellmail.com</link>
	<description>The Official Blog of NutshellMail.com</description>
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		<title>Personalizing Social Advertisements Using Facebook</title>
		<description><![CDATA[
			
				
			
		
 Nielsen and Facebook just released a study evaluating the impact of various types of social media ads on 800,000 participants.  While there was significant value generated from a basic page ad, the results suggest that a personalized ad (that indicates which friends like a particular product) increased brand awareness by 60% and moreover increased [...]]]></description>
		<link>http://blog.nutshellmail.com/2010/04/21/personalizing-social-advertisements-using-facebook/</link>
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		<title>Your Digital Life Should Have Boundaries – Can You Establish Them Before Its Too Late</title>
		<description><![CDATA[
			
				
			
		
Always Connected, All The Time
A recent study by the Kaiser Family Foundation of 8-18 year-olds in the US showed that children are consuming more media than ever before.  On average children are using digital media (including TV, computers, video games, music, etc.) for 10:45 per day, an increase of 40% from 10 years ago.  None [...]]]></description>
		<link>http://blog.nutshellmail.com/2010/04/16/your-digital-life-should-have-boundaries/</link>
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		<title>What Advertising Channels Should Your Business Use?</title>
		<description><![CDATA[
			
				
			
		
An experiment was recently conducted examining the effectiveness of seven different types of online advertising.  The researchers’ conclusions were interesting and relevant to businesses trying to figure out how to properly leverage social media and online marketing to engage their customer base.  It turned out that corporate pages with logos (such as Facebook Fan Pages) [...]]]></description>
		<link>http://blog.nutshellmail.com/2010/03/31/what-advertising-channels-should-your-business-use/</link>
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		<title>Social Media Marketing Gives You More Bang For Your Buck</title>
		<description><![CDATA[
			
				
			
		
Newsrooms are shuttering as journalists are being laid off and print magazines are folding. While it may be premature for Chicken Little to cry that the sky is falling on the traditional media establishment, people are starting to ask serious questions about the traditional media ad-supported business model.

The numbers show that more and more marketers [...]]]></description>
		<link>http://blog.nutshellmail.com/2010/03/23/social-media-marketing-gives-you-more-bang-for-your-buck/</link>
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		<title>Digital Ads the Sole Bright Spot in Recent Advertising Survey</title>
		<description><![CDATA[
			
				
			
		
A recent press release by Kantar Media shows double-digit declines in every ad sector except for online advertising.  The press release suggests that the declines are mostly due to businesses pulling back during the economic downturn, and that ad spending will recover with the economy.  It may be true that advertisers are seeing higher returns [...]]]></description>
		<link>http://blog.nutshellmail.com/2010/03/18/digital-ads-the-sole-bright-spot-in-recent-advertising-survey/</link>
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