Digital Ads the Sole Bright Spot in Recent Advertising Survey

A recent press release by Kantar Media shows double-digit declines in every ad sector except for online advertising.  The press release suggests that the declines are mostly due to businesses pulling back during the economic downturn, and that ad spending will recover with the economy.  It may be true that advertisers are seeing higher returns on digital advertising or that advertisers are willing to spend more money to experiment online. What is clear is that digital advertising will continue to attract a growing amount of dollars going forward.

You may find it interesting that there is no mention of a possible structural shift of spending from traditional media to online advertising especially with the rise of social media.  What if traditional media spending does not recover with the economy?

Here is a link to the full press release.